If you find hard to come up with what assumptions look like, I’ll play guineapig for you. 🙂 Brand and Marketing consultants Focus on choosing brand or marketing as strategic

There’s no such thing. You’re either fake or authentic. There’s no way around that. Whoever you see referring to “fake authenticity” is off the mark —by miles. Because if you

Here are a few things you won’t need in 2024. A personal brand A purpose for your business To comply with all the rules To follow best practices Hyper-growth A

Your Why is the same as mine, and the same as the one next to you. We all have ONE Why (unless you’re a psycho, of course). It’s to elevate

What’s being “the best” in business? Who determines what AND who the best is?

Designing experiences (so you can “sell” experiences). Saying so is like arguing that cultures can be designed. That they can be made “on purpose”. And that’s far away from reality.

In business You price is a provocation. Your insight is a provocation. Your voice is a provocation. They’re not a response to the market. The provocation To push them to

You’re the only one who cares about their brand. Everyone else is too busy with life to care about your brand. And that’s ok. Because what you need to care

Is copying others for the sake of “what’s working for other brands” feels like. Is talking about “purpose marketing” when you don’t actually care about shifting the whole system in

Look, you don’t need to “reach the 10% of this market/segment”. We can all play the numbers game. Basic math ain’t that hard. You know what’s hard? Taking a stand

Experimentation can take MANY ways to achieve MANY outcomes. It requires ways to try new things, and these new things involve a certain risk. How can you get to de-risk

“New Year’s resolutions are a perfectly valid mechanism for helping to drive change in one’s career, business or life, but most of them fail to achieve such change, I believe,

“Simplicity has a very specific construction and there’s a reason why it works.” Bryan Beller Simple doesn’t mean easy. Simple doesn’t mean not-hard. Simple doesn’t mean no-impact. Simple simply (pun

“There are no wrong notes” That’s Victor Wooten, bass legend. “I don’t have perfect pitch, but i don’t care. Because you’re not gonna dance to the key. You dance to

Are you aiming to be standARD or to standOUT? One requires to fit in —to a market, to a need, to a set of expectations from what is already around.

Discrimination: being able to tell one thing from another. Here’s Cambridge dictionary definition: “the ability to judge the quality of something based on its difference from other”. Discriminating clients is

Copying, trimming, transcribing content from one medium to another. You wrote an article? Break it into posts. Got posts? Turn them into tweets (if tweets are even still a thing).

Friend of the list and fellow daily-emailer Shweta from Superlista —yeah, just like Slash, Cher, Sting or Zendaya. One name.— came back with a question on yesterday’s message. While you

Yesterday’s message had 2 concepts about content: repackaging and repurposing. Repackaging Taking one thing and using different media. An article into a blog, into a post, into tweets, into a

To you: What’s original?