All of the subjects from yesterday’s message look like somewhat related, some of them random, some of them to be grouped… and they all look like problems. But here’s the

Here are a few themes that are recurring in the small/medium business I see. Which ones do you feel you resonate with? You’re struggling with getting your sales to be

What do you do after 2 years of… writing daily emails? You keep writing. You revise what you thought and wrote. You do an inventory of the common subjects. You

Seeing everywhere “Need to set strategic goals” feels a lot like an obvious thing. Just like saying “we need wet water” If goals are not strategic, what are they? 🤷

If you’re thinking in terms of how to change the game —not just “get better”, but to shift how things work— you need a few things. Between a force or

Yesterday’s message was about thinking of what you think would be cool to have for you / your business 2 years from now. Now, that’s a good perspective to have.

Think of that. What do you think would be cool for you and/or your business to happen 2 years from now? And this has nothing to do with “new year’s

Most often, your customers will come to you asking for something specific. Sure, they might be right. And sure (as seen somewhere on linkedin), “they (customers) don’t ask for outcomes,

Do you sell problems? Because, if you’re selling solutions… does that mean your competitors are selling problems? Can you make a strong statement of one thing you do that your

If you’re not the big player in your space, you can still get a great deal of the place. Once you figure out what you’re really good at, and what

How do you get to the 4 questions to figure out where you are in the mind of your prospect? With an empty mind. Without previous judgement, Without a solution.

To have advantage in a sales conversation. you’d wanna ask 4 things: What’s the new status in the future when everything’s going amazing. What’s the reason behind the specific solution

To do this, you need to stop thinking inwards. It’s got nothing to do with your costs, your efforts, with how much sacrifice you put into. It has nothing to

You must have heard “Compete on everything, just not on price”. Try competing on price. The higher price. What would you need to do to go on with the higher

How do you know your prospect is the right fit? If you were asked who’s that you serve? What would you reply? Now, the important question: How do you know?

One of the best ways to start strong the new year is focusing on ONE thing. It’s the hard decision to make on what’s urgent and what’s important. It’s the

Challenging your customer means you push them to think different than what they expected. In some sort of way, it’s about killing the deal early. It’s for them to make

Challenging your customers to think bigger/bolder than what they do/expect is the main driver to create greater impact. If you move them from mainly budgeting to creating, the scales shift.

When you see something ridiculous in a negotiation with your prospects, keep it to yourself. Not. When you find things that deserve to be dug deeper, keep it to yourself.

Bad deals. You want them off of your way as soon as possible. That’s why you need to set up criteria for you to work on the project / with