That is the question. Probing with yesterday’s question “What IS original?” brought me to interesting, unthought places. Because “To Be / Being” can take different meanings. From one perspective, it

Enjoy your holidays. Unplug. Be with your fam. Make a pause. Recharge. That’s what you could use this time at the end of the year for. Whatever you do, you

Stop looking for it. Because if you fit in, you can’t stand out. And when you don’t stand out, all they compare you on… is (the lowest) price.

You should not know your prospects’ goals. But understand them. And know how to get them closer to those goals. Sometimes, the goals that are on the surface are just

And while most do “resolutions”, you could take another road. Nevertheless, it’s about, first, thinking of your goals for the next year. And picking a strategy to get them. Which,

Having high-complexity projects means you’re assuming that 1. You need to budget for a longer timeframe. 2. Things will usually take longer when not everything is under your full control.

The thing about resolutions is that they usually stay behind at some point in the year. You can do commitments. You can do promises. You can do goals setting. But

Doing new year’s resolutions can feel motivating. Here, fellow daily writer Shweta, from Superlista shows that temporal landmarks are important events to start afresh. However, the thing with resolutions is

Give them the right information to make the best decision. An informed decision brings them peace of mind, sets the right expectations and removes buyer’s remorse. If you convince them

Friend of the list and fellow emailer, Genevieve Hayes replied to the What If email with a great opposite take to constraints. “I think the other interesting exercise is asking

Your job is not to grow the business. Unlike what most people think and say, not everything is about growth. In fact, if you’re in an expertise-based business, scaling up

Does de-scaling mean you get to make less? To be less profitable? To get less revenue? To sell less? What are your thoughts on it?

That’d be a weird way to start a conversation. If you get to think of it, asking “Can I be honest with you?” sounds just as weird. Because, if you

I’ve never heard of a business that says “We bring problems to our clients”. Have you? In that same spirit, it feels obvious to say “We bring solutions to our

That’s a question that comes up in most of the projects you’ll want to work on. What do you answer to that?

When most prospects ask you about what’s your hourly rate, the focus is on the wrong thing —either to measure AND to use as a metric. Because time is not

The first reply to “What are your rates?”is NOT “It depends on the scope and time involved”. Neither is “What’s your budget?” Rates A rate is a factor to multiply

Talking to a person is the new luxury. And that’s the worst business decision made by most companies. While tech is essential to our everyday lives, getting to use it

Get bored and make something. If you make it a prompt What would you LLM of choice do? Answer: nothing. Because a machine can’t get bored.

Personal brand(ing), authentic content, content repurposing, community, experiences… All of these are flat and chatgpt can give you the same answer. And none of them will make you stand out.