Check out all the daily emails.

A gut feeling

Sometimes you get a gut feeling about someone or about a business —and it’s not a good one. And when you go against it and still give it a try,

Read More »

Knowing what you sell

Whether it’s a product or a service, you and your team have to know back and forth what you sell. Not only in the positioning, narrative, and perspective. Also in

Read More »

Benchmarking

If you’re thinking that benchmarking is about how to be compared to your industry, you’re right. But let me push you a bit further. What if you take what’s the

Read More »

A gap

What’s the gap you’re helping your customers close? Because when you know what’s that gap, you can put a number on it. And give them the warranty that you’ll help

Read More »

A matter of when, not if

When —not IF— you have a shit customer, employee, colleague, vendor, you know you have to let them go. As hard as it would hit your revenue or your profit.

Read More »

Fungible

Fungible. Exchangeable. That’s money. And that’s why you don’t have to give away your power. Sure, customers have money. And without money you can’t make your business thrive. Yet, one

Read More »

Average

Design for average. Produce for average. Make for average. If you want to stay blend in. To stand out you have to keep doing what you did at the beginning:

Read More »

Speaking the language

It’s something that happens quite often: Sellers and buyers speaking different languages, yet using the same words. They use the same words and yet the understandings are different. Until you

Read More »

Delulu anyone?

Delulu. Adjective. Internet slang for “delusional”, characterized by or holding false beliefs or judgements about external reality that are held despite incontrovertible evidence to the contrary, typically as a symptom

Read More »

A shopping list

That’s what most quotes and proposals look like. A list of items the prospect can choose from and decide what they buy. It doesn’t matter if it’s actually important, it’s

Read More »

Anyone with a heartbeat

A business. A very broad description of what they do. To try to grab the most opportunity, and from there get the foot in the door. – Who’s your type

Read More »

What do you publish?

Today’s daily gets to ask what’s that you write/publish on? You’re different from your competitors. What makes you different? Do your customers and your prospects know what makes YOU different?

Read More »

On not asking for the budget

Not asking for what the budget is doesn’t mean you don’t talk money. It starts with Stopping assuming things. Asking with curiosity (to really understand). Evaluating if what they say

Read More »