To Sting, the essence of all music is surprise. Sting. Interview w/ Rick Beato. And in business, it goes the same way: the essence of all (meaningful) business is surprise.

“While the client always wants to level the playing field and compare “apples to apples,” your job is to be an orange. Do everything you can to show why you’re

Friend-of-the-list and daily emailer Kevin Freidberg sent this message “Teach the game in reverse”. And I read “Teach the game in verse”, which also makes absolute sense, since his writing

Not behaving like the expert can take many forms. One of them: trying to avoid pushback, arguments, or resistance in your relationship with clients. It can hurt you more than

You heard that right. Everything is sales. But doing sales is not (necessarily) selling. It’s helping to buy.

If you were thinking of writing, publishing and share your POV in your industry so that you can help your customers, doing it solo is ultra hard. And maybe you

“You can produce thought leadership.”It’s bullshit. That’s like saying that you can produce leaders. A step-by-step process where you get a person in and, like an output, they return being

To lead, you need to feel discomfort. And to be cool with it. More than feeling comfortable in discomfort, it’s about feeling discomfort and still going through it. It’ll frustrate

Friend of the list, daily emailer and author, Shweta dropped this post on thought leadership —and on thought leadershit, too. “No one can create thought leadership content for you, except

For snorkeling, you: don’t need quite a lot of equipment: usually just a snorkel, a vest to float and fins. stay on the surface, need lots of sun protection, the

To go below the surface, you need special gear —more than just a snorkel and fins. And the stakes also get higher. What do you think it takes to see

Understanding. Yeah, that simple. Understanding of principles, of the conditions, of the stakes themselves. Diving is a different kind of fun (from snorkeling), you can explore for longer what’s underwater.

They’re both about leading, and it will… frustrate you. stretch you. for sure scare the shit out of you. When you go diving, you go see what’s below the surface.

Fit in. Fit with. Fit. You’re supposed to find a product-market fit, a customer-product fit, a product-channel fit (omnichannel, right?), so that your business thrives. Which means you need to

There are 2 dangerous things in a world of fit-ins (besides being standard/average/best-practice): → Fit in Imagine this: you’re a square and have to mold yourself to fit in a

And more is more —no shit, Sherlock. ????️♀️ You’ve been taught that “less is more”, as in the belief that simplicity and clarity will always mean more, by taking off

Are you saving your BIG IDEA for when you have the big audience and everyone is waiting for what you have to say? You’re not alone. This fear hits us

Testing new launches, products, emails, promotions and whatever you’d like to have can give you the sense of control, that the risks will be minimized and success guaranteed. Life’s not

That’s the common, void advice you get about how to do business and charge for the work you do. It’s pointless. Knowing your worth has nothing to do with what

Poor on what this lady says ???? Because when you get poor on your fucks to give, you get to be free-er. Are you publishing your thoughts to help your