Thinking of “them” —your customers— comes from clarity. It’s how you choose to make a greater impact in your market. It’s about how you can focus on them so that

How can you quantify the fun you’ll have in a project, so that when thinking of “them” doesn’t become a chore —or a long agony on what to write, how

For fun to keep being fun, you also need to take some good rest when needed. Just your friendly reminder that work is part of life. Take a small break.

Give as much as you can, at scale, to help the ones you serve. Write, speak, present, podcast… you choose. As friend-of-the-list Jonathan Stark says: “Help people you like get

When writing for your market, stop thinking of it as a newsletter. Because, it’s not about news (about you). Also, why would your customers and prospects care about your news?

When being brand-centric “my brand, this is why we’re awesome, these are how many awards we’ve won, we build a strong brand” you focus your efforts about yourself. On how

That’s the approach Meta, X(?), YouTube, and other social media platforms are taking. You don’t feel you should pay? Sure. We’ll put you in front of ads (aggressively) every 2

You don’t. It’s like asking “how do you make fries and play football while diving?” Makes no sense. They’re 2 different things that don’t take off from each other, so

Look, today you’ll need to separate 10 mins of your time and do this one thing. It’s a big ask, I know. And I believe you’ll get a great insight

Lots of people see AI as a threat to “their work”. You know what AI is currently doing? It’s making the gap between the learners and the experts even larger.

You can’t have a personal brand. A brand is an asset —a quantifiable one for a business. With that, you can value it and sell it for whatever you want.

Today, it’s Rick Rubin who leaves the daily: “The amount of time or effort put into a work doesn’t matter.Sometimes the most meaningful projects spark suddenly and completely quickly.” I

Friend-of-the list Genevieve Hayes sent this email with a twist to a series I wrote on “What’s the opposite to…” So I’m passing this great question on to you: “In

Replying to Genevieve Hayes email on “What’s the opposite of success?”, here’s my first attempt at articulating it. 🙂 But first, let’s define success. Success: Achieving a desired state —usually

Don’t. You. Ever. Try. To. Anchor. Them. Giving. Bullshit. First. Stop trying to convince. Set up your differentiated value and stop the bs. “Our goal withX is to make starting

Jobs To Be Done Theory focuses on taking the customers’ perspective on what they’re really after, so your offerings focus on their needs, rather than the product or technology itself.

“We have learned that people aren’t loyal to companies or brands. They are loyal to getting a job done better (faster, more predictably, and with higher output/throughput) and/or more cheaply.”[Tenet

You get bombed by the same kind of ads from this one company. So much so that you see them here, there and everywhere. Aggressive. Interrupting. Annoying. Have you ever

“After purchasing your product, I can say you truly over-delivered.” Client If you hear “you over-delivered “… You might want to revise your price, your promise or your product. Maybe

Overservicing hurts you. Because the extra things you do are out of scope creating marginal value (doesn’t really have an impact) taking resources off of you Here’s the thing It