Making transformations relies on knowing how to ask the right questions. How to lead the system for everyone to speak up. How to build trust —systemically. Your first questions: What

◘ We’re talking with an agency to improve our website.They’ve told us we need to improve our SEO, links and so on. With that, our website will be better. FOUR

Find your voice. Be contrarian. Be authentic. Getting all of these will make you stand out in your market. You’ll start “to print money”. Bullshit. First. You already have a

Seen on linkedin Seeing marketing through this lens is playing the spam game. That’s why sales and contacting new people feels manipulative and sleazy. Because it is. 50 → 10

It’s the belief of how one can control the way they want to be seen and perceived by others. Can you really control how to be seen and perceived by

In the avoidance of mistakes, where everyone fears screwing things up, there’s always the outlier who stands out. Rory Sutherland in his conversation with Blair Enns and Leah Power has

“Everyone has a plan ’till they get punched in the face.” Mike Tyson However, if you have an approach… You can receive a quite decent amount of punches and still

Ads are pretty much the same —most of the times, at most of the places. Be it Peru, Argentina, Colombia, Ecuador, US, Germany, Netherlands, India or Sri Lanka. Different brands,

Broad in interests and inputs, specific and specialized in the application. To stand out in a world of sameness, you need to feed yourself of a broad range of what’s

If you’re running a customer satisfaction or customer service-driven business, how many people with a background in hospitality have you had involved in it? Or how many of your people

There’s no such thing as personal brand. Brands are artificial. Artificial can’t be authentic. The choice is yours.

A personal brand means you are a brand. If you’re a brand, then you can rebrand. You can change your visuals. Your stories. Your narratives. Your beliefs. Your values. To

As humans, we want things to look human to us, so that they become familiar. Hence, the use of language, mascots, adding personality traits to businesses/brands, cartoons, etc. It makes

You’re a brand, you’re the product. Get all the bells and whistles of a brand (visuals, narratives, stories, etc.). Be “consistent” on your projected image. Put yourself out there. Make

“People buy/do things because they aspire to become something else.” Most marketing (and advertising) bros Well, that’s not necessarily true. A (desire to) change is a representation of who you

“Along the way, sprinkle in personality so people see the person behind the personal brand.” Doesn’t this feel like there are 2 different things here? You And your “personal brand”.

A brand is the gut feeling a person has about an organization, product or service. Not about a person. Here’s why Because from a functional perspective, an organization, product or

Well, not for everyone. You can be your best version of yourself —and do the best you can, while trying to be better than the day before. Being the best

Talking about underpromising and overdelivering, here’s an exercise for you. 🙂 Take 5 brands/companies you LOVE. Not that you like very much or that they’re quite good. That you LOOOOVE.

Empowerment. How it’s commonly understood: to give others power. And just like that, it becomes a tool for command and control, because just as you can give power, you can