Ethan Garofolo’s lovely email about “What’s faster: Land Rover or F1 Racer?” set up the stage for a different path. While he talks about how at early stages of business,

Coming full range in what you do. To explore and apply a high level of imagination to a high level of knowledge. Originality. Here’s the paradox though The deeper you

“Rod — Why haven’t you started referring your network to […..] yet?Hit reply and let me know. I want to hear from you.” While the intention of this message is

Your price is not a response to the market. It’s a provocation. Push them to consider. Think. Wonder. It’ll change the conversation from: → “Could this expert help me?” (and

Transaction. Its root comes from transactio “an agreement, accomplishment”. Relationships are agreements between parties. They can be written or unwritten. But you know what makes these transactions more solid? Trust.

“Since you’ve been one of this cohort’s most-consistent members, we would be inviting you to join The Cohort’s Behind The Scenes first.” Want to make your sales not sleazy? Stop

Friend of the list James Turner replied to yesterday’s email with this interesting fact (bold mine): “Funnily enough, getting invited to a Japanese wedding is code for “you have to

Lessons learned from saying Yes to “free work”, “show/prove your worth before charging” and “let’s start with this small/insignificant amount of money that will hopefully turn into a larger gig”.

The advocates of working for free to “prove your worth” and then “close” deals/gigs keep something important out from you: That you have to be extremely picky of who you’ll

Comes in many shapes, sizes and forms. Almost closing this deal.Almost moving forward on a project. Almost getting the gig. Until we feel powerless, overinvested, with the threat of losing

You don’t get to “discover” your voice. It was always there, nothing to discover. Just like a baby. They have it there but can’t make sounds yet. They explore, see

Build a brand. Build a culture. Build leaders. Does this even make sense? As if by going thru a process, the result, no matter what, will be that: a brand,

“Approach things with a beginner’s mindset.” In an expertise/knowledge-based business, it’s the wrong frame. A beginner approaches things from scratch, trying to figure out the right questions. It takes them

“If you’re not learning ChatGPT, you’re falling behind.” This is a misconception that incentivizes experts into this FOMO of “not falling behind”, leaving how to leverage tech for greater results

Profit and purpose are not exclusive. Confusing which one is the main driver, that’s the misaligning. One funds the other. Like a car, gas and your destination. Without gas, you

Why Finding The Gap and not “finding gaps” or “finding A gap”? Because the focus is on a very specific kind of gaps: in your market. The effect of finding,

Fellow daily emailers and friends of the list, James Turner and Danny Ruspandini, sent two emails about the same thing: pancakes. → 2 emails The First Pancake (James) The Third

Originality can take many forms. It’s more of a spectrum. How original really is everything? Original. not the same as anything or anyone else and therefore special and interesting. Novel.

“We’ve come a long, long way togetherThrough the hard times and the good I have to celebrate you, baby I have to praise you like I should” Praise You –

That’s the formula Marty Neumeier, brand and branding legend, defined for Originality. K x I = O “Originality comes from the exposure of factual knowledge to the animating force of