Set your costs, then your price. Build a brand, then your customers. Set the metric, then the result. We have it backwards. Pricing: find the value, then set a price,

Markup and cost-plus are not the only ways Pricing doesn’t get to be built up from the ground up. (And it’s not math either). It’s not about how much something

Or is it? While revenue is important, it’s the wrong thing to measure to know if your business is doing well and can go a level up. It doesn’t require

“You break things.” I was told that. And it’s been the best compliment EVER. Yes. You do, too. Breaking things.- Seeing how things are (the usual way, how it’s been

Acting on fear closes your options and gives away your power to say No. The real only power you have in the market is your capacity to choose. You can

You can set up a price on: the market your costs your desired margin your desired profit what you want to make at the end of the year your effort

Pricing different than the convention (cost-plus pricing, hourly, input-based, market-based, etc.) is risky. It pushes you to think in different terms. Not only on what you do, but on what

If you’ve considered pricing in options (3 being the magic number), the first thing that might’ve come up is naming them Gold, Silver and Bronze. The thing with this convention

There’s this thing in Europe that you have the right to disconnect. To totally disconnect from your job after hours, meaning you cannot and will not be bothered by your

Till December to think of new prices? Till the end of the year for new year resolutions? Till December to new ways to approach the market? Why wait? Entertain this

Locking up your prices for 5 years (or more than one year). It’s not about what your customer will think about how much money you’re making. They actually don’t care.

This might be the time of the year where you start rethinking your prices for 2026. And the story will repeat in (the end of) 2026. And 2027. And 2028.

A few days ago you received a message about your unique ability. Well, Dan Sullivan is giving away this workbook on unique ability. This was totally unexpected, but it seems

To avoid the discomfort of choosing who you really want to work with, you give generalities. They (mainly) are described as Having money to spend. In need of what you

“But it only took me 2 minutes!Why would I charge 5 000 for something that’s SO simple?” Yeah. Simple TO YOU. It’s highly unlikely everyone else (or the vast majority)

Trying to sound polite takes so much effort for you. In that effort of not sounding aggressive/offensive/needy/greedy you end up using fluffy language. Might Shall Maybe Should Could Hope …

There are a few ways to get 10K ideas off of your own head. Writing sporadically. Writing daily. Publishing daily. Journaling. Prototyping. Running an idea inventory. They all need one

“We all have 10,000 bad drawings in us. The sooner we get them out the better.” Attributed to Walt Stanchfield Same is with your ideas. Quality over quantity, yes. Although,

You’re in a conversation with your client and they seem closed to anything you propose? Ask them this: “Do I have your permission to put you in an uncomfortable spot?”

The time you’re able to say 500 000 (dollars, euros, etc.) as naturally as when you say 600 is the time you’re in control of the conversation. Until then, your