The bends. A medical condition caused by nitrogen trapped and expanded in body tissue, usually due to an ascent that happened too fast, without giving your body enough time to

What’s a market? Friend of the list, Jonathan Stark, sent this email where he described what a market is: “Market—a place, virtual or otherwise, where buyers and sellers gather to

Quick question: When someone tells you or you hear “Mind the gap”, what do you understand and what’s your action to take? 🙂

When hearing “Mind the gap”, you’re supposed to be careful and watch your step… so you don’t fall into the void, into the unknown. What if you thought of it

To find a Product-Market Fit means you must fit into what’s already there. What will fit into the market?Only what’s known to fit. Nothing too different. Safe. You need to

Filling a gap is simpler than filling a fit. With a gap, you’re free to take the space in any way possible. A square takes a square space in an

It’s like diving a new site. You won’t know exactly what you’ll see, but have a rough idea. You know you’ll be underwater —that’s a good start. ???? You know

Going into a product-market gap allows you to play a different game from the rest. One thing you can start playing with is Pricing. In a product-market fit “This is

When you’re buying clothes, you need to fit into the clothes. When you don’t, you don’t buy them. And if you do buy them, you’ll feel funny at some point.

You can have tools data, info, strategy, actions, plans and yet, not move forward. Stay still. How so? I mean, you’ve got it all ready to go, right? One answer

Best practices. What the mass does. Proofed ways to get somewhere in a safe way, the way everybody does it. By the time something is a “best practice” what you’re

First, know what you’re really good at, ego aside. How? Do your personal inventory. A collection of the work you’ve done for clients and in your work life. Good and

To find gaps, you can use a personal inventory. And that sounds simple… yet, many times it’s overwhelming not to know how to start. Here’s a way to do your

You’re in the Caribbean and have two options: snorkeling or diving. Which one would you choose? You snorkel Don’t need quite a lot of equipment: usually just your snorkel and

You started working on your personal inventory and are asking yourself “Now what?” You move onto what’s your current Focus Gap. Your very own self-audit to start seeing things under

What’s your focus gap? Where are you focusing your efforts on your comms and messaging? Here’s a self-audit to start seeing where’s your focus. Something VERY important: It’s a spectrum

How to claim a gap. Once you’ve seen the gaps in your market, how can you claim it? Here’s an approach. These factors lever and build on one another to

Forget about mission and vision statements —they’re useless in this context. This is not a marketing / branding exercise and definitely NOT aspirational (there’s a HUGE difference between aspirational and

It’s the thread of what you do and what overarching story it tells. It’s a sustained arc about how you show up, what you do from a high altitude view

What are the right filters for you to shine doing what you do? The way you can make this feel right is analyzing through your inventory and the narrative that