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What’s wrong with me?

Sorry, everybody. Third is a charm: https://www.tiktok.com/@oneminutebass/video/7298332506716146977?is_from_webapp=1&web_id=7327430302627677728

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Can profit be a poison?

Friend-of-the-list, daily emailer and your friendly-CFO (think of it as your friendly Financial Spiderwoman), Lauren Pearl, wrote about how profit-first could be a poison pill for businesses (bolding mine). “The

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A price and a price tag

While being at a department store, I saw this mic… that didn’t have a price. Approached one of the sellers and asked for help. – “Hi. This mic doesn’t have

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The problem with servant leadership

… is pretty much the same as with leader-follower leadership. Today’s episode of The Business of Authority with Rochelle Moulton and Jonathan Stark was about “The books that changed us”

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On working on your positioning

Two things: 1. Start with the basics. Positioning → Discipline for Market.Where market = a group of people trying to get something done. You figure that out, you’re getting way

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Reversing

Yesterday’s message was an example of what a set of assumptions —in this case, the industry I’m in— looks like. The next step about this is going all the way

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What does it take to stand out?

Ask yourself these questions How the hell do I get to better serve my customers? What questions do I answer? What questions do I make? Don’t (over)think them. Just write

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Outperforming the competition

It won’t make your brand the leader. It even won’t guarantee you higher sales. And if you’ve heard that “strategy is a set of choices to outperform the competition”, don’t

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Fits & Misfits

If you qualify your customers and prospects, you’re looking for the right Fits, so that you can help them thrive, and by extension, make your business thrive. If you’re looking

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Loyalty doesn’t exist

Brand loyalty. Customer loyalty. They’re a nice couple of terms, but they don’t actually exist. Are your customers loyal to your brand? If they find a choice that works better,

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Good habits die hard

Over a year ago, friend of the list and daily emailer Jonathan Stark launched his e365 workshop: how to write for a year, daily. Now, you’ll think… But what if

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Normal behavior

Quick question: What would you say are normal behaviors from your customers/prospects? What do you think are the expectations when approaching a new prospect? Yes. There were 2 questions. 🙂

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The S word

Selling. You guessed it. Yesterday’s message was about what a normal behavior is acceptable from your prospects. Friend of the list, data science expert and hostess of the podcast Value

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Music is not a sport.

“Music is about soul, feeling and intention.” —Mohini Dey But first, watch this for 2 mins: Most about the features “[…] Very skilled, very technical, amazing in their own ways,

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Are you scared?

Brian Collins (once again) wrote this article about fear. You need fear, you need insecurity —I’d argue you even need pain. Because that’s what also lets you see into the

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