This might be the time of the year where you start rethinking your prices for 2026. And the story will repeat in (the end of) 2026. And 2027. And 2028.

A few days ago you received a message about your unique ability. Well, Dan Sullivan is giving away this workbook on unique ability. This was totally unexpected, but it seems

To avoid the discomfort of choosing who you really want to work with, you give generalities. They (mainly) are described as Having money to spend. In need of what you

“But it only took me 2 minutes!Why would I charge 5 000 for something that’s SO simple?” Yeah. Simple TO YOU. It’s highly unlikely everyone else (or the vast majority)

Trying to sound polite takes so much effort for you. In that effort of not sounding aggressive/offensive/needy/greedy you end up using fluffy language. Might Shall Maybe Should Could Hope …

There are a few ways to get 10K ideas off of your own head. Writing sporadically. Writing daily. Publishing daily. Journaling. Prototyping. Running an idea inventory. They all need one

“We all have 10,000 bad drawings in us. The sooner we get them out the better.” Attributed to Walt Stanchfield Same is with your ideas. Quality over quantity, yes. Although,

You’re in a conversation with your client and they seem closed to anything you propose? Ask them this: “Do I have your permission to put you in an uncomfortable spot?”

The time you’re able to say 500 000 (dollars, euros, etc.) as naturally as when you say 600 is the time you’re in control of the conversation. Until then, your

Your customer knows what they want. And the don’t know what they want. Both at the same time. Knowing what they want is about the desired outcome they’re after. In

What you believe you pass it on to your prospects, customers and market. If you believe you have too expensive products or services, your customers will believe so too. If

Yesterday’s message on this Super Deluxe book for 4 105.00 EUR is Wings, by Paul McCartney. A limited edition, signed, with a numbered copy. Is people paying for the time

Yesterday’s message on this Super Deluxe book for 4 105.00 EUR is Wings, by Paul McCartney. A limited edition, signed, with a numbered copy. Is people paying for the time

Super Deluxe Hardback Book in Cloth, Slipcase with Exclusive Blue Color LP. 4 105 EUR Would you pay for this? Material production costs. 35 – 50 EUR Effort put into

Business is not busyness. Being busy doesn’t mean you’re actually bringing value to your business. And even worse, you might not bringing value to your customers (the right ones). You

It’s a way to have what you gain over your prospects and customers’ proposed set budget. Think of it as the extra fund for fun (new projects, new products, more

Whatever your prospects come with as a budget, it’s your mission to guide them and find out whether that budget is actually the one they need for the outcome they’re

And if it is so, is that bad? Expensive (and cheap) needs context. In some contexts 200K might be expensive. In some others, it might be a bargain. Just as

If you’re considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with