Asking this is to exercise constraints. Unlike what many people think —that to be creative, you need to have freedom— when you’re restrained is when you get to be more

That’s the answer to a different approach on sales presented on a project. The founder just said “That won’t fly”. When asked about why, the reply went as “that’s not

There’s this common belief that in any negotiation (especially a compensation negotiation), the worst thing you can do is go first. Because “you’re giving your counterpart the information they need

So, while going going second might be true sometimes, it’s also true that going first (properly) sets the dynamics in the negotiation. And you want to set the table properly.

What do you find that gets your business stuck? (Yes, I’d love a reply if you feel like it and see if I could help you or connect you with

While it appears to be an opportunity to start a new deal, there’s lots going on in the background —especially if you’re in a nuanced, expertise business. It also means:

Have you ever felt you made something but (under the faux-disguise of “modesty” —but in reality, fear), you don’t promote it? That’s what I’m getting right now. The lovely Jonathan

“This is me. These are my values. This is my personality” → Me, Me, Me. It’s focused on you and not on the ones you serve. How are you to

When it’s all about yourself (and your brand), it’s hard to stand out. When you get to think —like, really think— of your customers, it changes it all. You don’t

Legacy branding is all about bells and whistles. How YOU or your company —or worse, agencies— build “winning” brands. Because when you have a “winning” brand, you’ll stand out and

A few responses to a part of 3 Myths of personal brand were —in the background— asking: if it’s all about them/others… when do i get to think about me?

Thinking of “them” —your customers— comes from clarity. It’s how you choose to make a greater impact in your market. It’s about how you can focus on them so that

How can you quantify the fun you’ll have in a project, so that when thinking of “them” doesn’t become a chore —or a long agony on what to write, how

For fun to keep being fun, you also need to take some good rest when needed. Just your friendly reminder that work is part of life. Take a small break.

Give as much as you can, at scale, to help the ones you serve. Write, speak, present, podcast… you choose. As friend-of-the-list Jonathan Stark says: “Help people you like get

When writing for your market, stop thinking of it as a newsletter. Because, it’s not about news (about you). Also, why would your customers and prospects care about your news?

When being brand-centric “my brand, this is why we’re awesome, these are how many awards we’ve won, we build a strong brand” you focus your efforts about yourself. On how

That’s the approach Meta, X(?), YouTube, and other social media platforms are taking. You don’t feel you should pay? Sure. We’ll put you in front of ads (aggressively) every 2

You don’t. It’s like asking “how do you make fries and play football while diving?” Makes no sense. They’re 2 different things that don’t take off from each other, so

Look, today you’ll need to separate 10 mins of your time and do this one thing. It’s a big ask, I know. And I believe you’ll get a great insight