Check out all the daily emails.

Nobody will pay this

“It’s too expensive. Nobody will buy this thing. The price would be too high.” — Will . salesperson The price? $ 100 K. Here’s the fun part, though: Without context

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Wordplay on prices and rates

Friend-of-the-list Brandon Hughes started an interesting discussion on price and rates, and how that shows your expertise. Excerpts of our convo (w/permission to share). If I have rates, I’m not

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Too good to be true?

If your prospects think that what you offer is too good to be true in comparison the competition, raise your price 3X…. or 5X. Only then they will seriously consider

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The benefit of the doubt

Give your prospects and customers the benefit of the doubt. This doesn’t mean though, that you don’t call them out. It means that you take that without intention. And you

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The Night Guy

Once again, Genevieve Hayes came up with a follow up to yesterday’s message: The Elephant. “I think Jerry Seinfeld expressed this one best:” This is what got me to stop

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The elephant

There are situations that can be VERY stressful —within your business, with your prospects, with your clients. Kicking them down the road to not deal with them feels tempting, and

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Making up stories

A discussion with Dr. Genevieve Hayes —data science expert and long-time friend-of-the-list— about context inspired this daily. We (humans) LOVE making up stories. When we don’t have a reference point,

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It’s too expensive

Charles – “If I spend too little time to fix some error / bug, I can’t charge 2000 euros. It’s too expensive.” Joe – So would you rather spend MORE

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Pricing is just math.

Just because it has numbers in it, it doesn’t mean it’s just math. When we follow that logic, sure, setting a price is just math. So would be diabetes. Or

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