So, tiktok is gone. At least (for now in the US) banned. Here’s what you hear: “It’s a big hit on brands and creators.” “It was a main revenue source.”

Somebody else’s perspective. A position in somebody else’s mind. A category. Stop trying to influence. Serve.

… gets managed”. A quote wrongly attributed to Peter Drucker (he never said it). Nonetheless, you’ve surely heard it. But the thing is that a measure only tells you nothing.

Reality is —and this work in your favor— that the bar is SO low. Most of the businesses in your industry and in your market claim they have great service,

The first interactions with your clients are the ones that last. I mean, real interactions. After the honeymoon phase. The behaviors that you tolerate are the ones that get reinforced

Runway: estimated time you could run your business in the scenario where you would have no income / revenue. Whatever runway you might have right now is fine. When you

Pre-S: Funny thing, friend of the list Genevieve Hayes, just sent an email with an approach to the same subject. Go check it out here. “Build it right and they’ll

Sure, sure. “Politics don’t belong to business”. You’ve heard it all. Here’s the BUT: Every business is an activist. Either progressive, neutral or regressive. Choosing not to choose is a

Which one are you doing in your day to day? Working your business? Or running your business? Seems like a nuance, yet it goes deeper. One is focused on tasks

WARNING. This is a price-rant. Hotels and hospitality… it’s going ridiculous. Don’t you hate when you’re expecting to pay something… and out of nowhere there (somehow) comes extra costs that

When selling to another business, both parties tend to see the sale from a cost perspective. However, that’s not important. You can change the way this works and how they

If you’re selling something that is somewhat of a considerable amount ($$$), you want to talk price early in the game. Take it out of the question from the beginning.

If you see that in your market, what do you do? Here’s an episode of April Dunford’s podcast about that, and a few smart ways to call them out (with

Positioning is not business strategy. It’s a part of, but it’s not THE strategy. Positioning is a reflection of your business strategy (your business approach). Your position(ing) can shift in

“Can you show us a breakdown of how the time will be used and how much will each item be?” Client / Prospect ———— “Re: breakdown. I don’t do a

“Can you do X, Y, Z? And also A, B, C, D? Also, can you show us a breakdown of how the time will be used and how much will

What is your answer when being asked by a prospect: Can you do X, Y, Z? And also A, B, C, D? Also, can you show us a breakdown of

“No. We won’t buy from you.” What do you feel when you’re in a sales conversation and hear that? That it’s a No against you? That you didn’t convince them

Are you that special cookie? Most messaging to the market goes as “bringing solutions”, “being creative”, “focused on success”, “the best of”, “state of the art (?)”… Ask yourself: Would

Being interested in what your customer actually wants —whether or not they buy from you— and qualifying if there’s a fit between what they want and what you can offer