It’s aimed at the market. It’s directed towards your customers in the context of their alternatives (what they consider instead of your services/products). It’s not storytelling. It’s not messaging. It’s

That’s how Andrew Skotzko, from Product Leadership Daily, defines intuition. ???? When thinking of it, here’s a question that comes to mind: How can you get good at trusting your

“If you’re efficient, you’re doing it the wrong way.” Interview to Jerry Seinfeld – Harvard Business Review Following yesterday’s email about helping your client with what they want, not what

“Leaders are in charge of the future, and managers are in charge of the present.” Blair Enns Friend of the list, James Turner came up with this email about Managers

Here’s a question for you: If leading is a choice, can things and businesses be… Product-led? Sales-led? Marketing-led? Growth-led? Innovation-led? Experience-led? I’m curious about what you think. 🙂

Friend of the list and founder of Truly Human Hospitality replied to the Future and Present daily with this reel where she talks about managing and leading. Loving her POV,

Leadership is about vision and only people can have a vision of the future, not things or concepts. It makes the notion of [THING]-led business an oxymoron. Because, how could

Are you afraid of using sales/growth/product/growth-focused and so on, instead of [THING]-led? My perception is that whoever came up with this [THING]-led concept was afraid of using [THING]-focused. Because when

Using the wording of [THING]-led takes off the responsibility of whatever sleazy/unethical actions they might do. The decision-makers feel they’re off the hook. If it’s led by sales, sales is

“Don’t come to me with problems. I only want to hear solutions.” That’s part of friend-of-the-list Genevieve Hayes’ email about solving problems in isolation —and a generalized thinking framework in

Reading one of Ethan Garofolo’s daily emails, I bumped on this video by James Womack of the Lean Enterprise Institute. On it he argues that there’s too much leadership and

Yesterday’s email took these points on Womack’s conception of leadership: Leadership equals heroic leadership. Leadership equals authority. Leadership is about convincing others. Here’s why this view can’t be sustainable. Leadership

Few things you don’t need to build authority in your space. A personal brand . . . … Yeah. That’s it. You don’t need that to build your authority or

Friend of the list Genevieve Hayes came back with a question after yesterday’s email on one thing you don’t need to build your authority: a personal brand. (shared with permission)

Just like artificial intelligence is not really intelligence, it’s a way of pattern recollection —intelligence needs the capacity to make decisions based on those pattern-recollections, -filtering and -recognition. We’re also

Optimizing keywords and your website to have all the stats at 100%. Loading time Responsiveness Image Alt text Accessibility And so on… That’ll get you to be number 1 on

Pricing can’t include the cost of time. Because time… Doesn’t have a cost. Can’t be stored. Can’t be bought. Can’t be traded. Price is the representation of your promise —and

Know how to tell when you’re hiring an order-taker (hands to do a job) from an advisor (brains to think different)? They’ll do everything you do. Everything you need. They’ll

Do you give your clients what they ask for or what they, really, deeply want? That was Christopher Nolan with Heath Ledger. He didn’t focus on what the fans were

Charging by the hour is nonsense. Time is not a measurement. Time is not an asset. Time is nothing but a constraint. “Selling” time focuses on the seller, not on