A cost is not a price. Talking about price makes you think in different terms. When you see “Cost”, it usually makes you consider something a bit more, like if

Ghostwriters, copywriters, marketers, content marketers, brand strategists… Other people can’t write “thought-leadership” for you. Neither will they turn you into a “thought-leader”. It’s not magic. And definitely not a linear,

So, you’re a thought-leader. Says who? You’re a trusted advisor. Says who? If it’s not your customers who say that, there’s a gap to fill. Leadership and trust don’t come

If you become solution and supplier agnostic, you’re one step ahead. Why? Because while everyone else is trying to convince and talk others into whatever they’re selling, you’ll be picky,

If strategy is about the future, and uncertainty and zero-warranties… why would anyone want to try something new and for the first time? … or wouldn’t they? Going to “guaranteed

When you’re complying with what your customers asks about price: “a better price”, “a final offer”, “your offer is 20% higher than the others”, “my cousin can do it for

Which one would you rather negotiate on: Price, or Payment terms?

Being generous doesn’t mean doing things for free, but with intent. That’s one thing many, MANY people get mixed up. “If i’m to be generous, i need to do things

Some say “The only thing that makes a leader is when they have followers.” Bullshit. Leading and leadership is not (about) having followers. It’s opening the way ahead so that

… you’re looking at it wrong. Because you’ll treat them as followers. And when they get to be treated like followers, they’ll act like followers. What if you treat them

“If the prospect is not a fit, you just say No.” His face changed. I could see the fear into saying No to a prospect. It was like reading his

If sales are down because your competition is aggressive and price is the main driver, you don’t have a pricing problem, you have a framing problem. Framing who your customers

Is saying the opposite that simple? As Germans like to say: “Jein” (yes and no). Finding what everybody else is saying and see the trend is simple, but it takes

What’s the best way to measure your differentiation strategy? Ask the opposite. If you say you “bring solutions to your customers”, ask “do the others say they bring problems to

Let me know what —to you— the opposite of a good idea is? 🙂

That’s why to be authentic feels like a threat. Check this short video ???? Founder of Metahelm, Guillaume Wiatr, had this to say: “We’re trained to give ourselves up to

“You need to be authentic” “You need to stay true to yourself” “Your followers are not following your company, they’re following you. The more personal your posts, the more empathy

Friend-of-the-list and fellow daily emailer, Danny Ruspandini, from Impact Labs wrote a post on response to “Work for free”. And it’s worth taking over the list today: On doing work

Here’s the bright side (and takeaways) from these friends-of-the-list about “workifor free”: “Perhaps the 95% didn’t “not show up” but rather found a more respectful use of their time.” Wes

The amazing thing about reading a post on free work? You also being triggered by it and coming with great replies and perspectives on the subject. (Thank you tons!) This