Check out all the daily emails.

Charm

Many people in sales think that’s charm what gets them to keep accounts and/or close deals. It’s not. In the vast majority of cases what gets (mis)labeled with charm is:

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For the next 10 years

Is it bad to keep the same price for 10 years? Or is it good to keep the same price for 10 years? Same. No incremental raises, no inflation, no

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How to

Knowing how to do their thing is what differentiates experts from non-experts. Now, it’s not only knowing how to. Having this in the back of your head makes it visible,

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Savior Complex

If you are highly competent and care about your customers, you probably have a savior complex. You care about them, for their success, and want to help them at best

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Design in business

Business = Design How a business operates, how it chooses, how it makes money, who it serves. How the business sees the world. Intentionally or not, it follows a design.

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Proving you’re the best

That’s the stench of desperation. When sellers try to demonstrate by saying they’re the best option to their customers situations. With the eagerness. The anxiety. The overexcitement. Because they bring

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Pop quiz

Pop quiz: Price is the amount of money that… A.- the customers pay to receive what the company’s offering B.- the company charges for what they offer.

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Structures

A price increase might feel like too risk (whatever that price increase is). And when your customer gets back to you with sticker shock, they’ll ask you what justifies it

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A prayer session

“If you have to have a prayer session before raising the price by 10%, then you’ve got a terrible business” — W. Buffet Which begs the question: will you be

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Invisibility

Jonathan Stark wrote this daily email on OpenClaw and how it much makes things easier for him. “As it turns out, it’s pretty hard to explain exactly why OC is

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Will it help…

A conversation with your prospect. Maybe was referred to you. Maybe found out about you some other way. And you ask: “Will it help if I send you these? (your

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Selling food

Following, an actual conversation. A new price set. I asked, walk me through the process on how you got to this price. – Well… I grabbed the cost and factored

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Disruption

It’s tricky. It’s risky. But unless you do it, you’ll have others doing it to you. And that’s riskier.

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More is less

The more you talk: The less you show. The less you listen. The less you understand. Stop coming up with all of the answers. Instead, come up with the right

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Getting copied

What if they copy what we have? Yeah. What if? And if so, what about it? They can copy numbers, codes, functionalities, prices, talking points, scripts. And so what? All

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You won’t convince them

Look, to someone who you seem to be expensive, you’ll still be expensive. No matter what you say or how you try to justify your prices. No matter what you

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Hamsters

Hamsters hoard. They need it for survival. That’s because they’re so fragile and defenseless to predators. But that’s nature. Now, you can’t have hoarders in your business. That is, unless

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Price fear

Working on proposals, quotations and offers gets into some sort of comfort zone. A zone where you don’t need to push for hearing a No, or where even ghosting is

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