Are you aiming to be standARD or to standOUT?
One requires to fit in —to a market, to a need, to a set of expectations from what is already around.
The other requires to… well, stand out —from a market, from a need, from set expectations, from what is into what could be.
One follows best practices.
The other searches for new practices.
One goes about efficiency.
The other about innovation.
One is about blending in —bland.
The other, about the edge.
Where you choose to go, it’s up to you.