How do you get to see the unseen? You dive in. You go below the surface and explore, test and find out what’s under there —what other people don’t get

Friend-of-the-list, fellow emailer and data scientist Genevieve Hayes came back to “Past and… future?” with this response (and she knows a thing or two about data-driven things) —shared with permission,

Strategy is about the future. Uncertain, risky, unknown. And at the same time, to bring you to an advantage. Strategy is an idea and approach to a goal, that leads

Decision-making advice for business tends to be “your strategy needs to be driven by data”. But data is built in the past. It’s certain. It’s factual. Forecasts, trends, models. They

Bad Food – Anthony Bourdain Switch food with product, marketing, business, brand… What kind of food do you wanna make? PS- inspired by Dave Trott’s post.

What’s that that your customers appreciate about working with you? Is it that you always say yes? Is it that you always say no? We know it’s not the great

In a product-market fit approach: “This is how everybody else prices” (eg. cost+) “These are the prices”. You play by their rules. And here comes the challenge. Rethinking them from

They’re not paying for your costs (they actually don’t care if you’re profitable or not). They’re not paying for your time. They’re not paying for your effort. They’re not even

Yeah, they do matter, but not necessarily when pricing. If they did (costs), the price of any SaaS would need to be near to zero, since the cost is marginal

Why not just put your prices down from the start? If your customers are price-sensitive, always haggling, always shopping and driven by the lowest price, showing up with THE lowest

The constant ones. Discounting. It trains them that only price (without context) is the decisive factor. Makes you think of how little you could go for and still make a

Don’t you HATE this kind of emails and messages trying to push you into a buying decision? Even worse —when it keeps repeating over and over? I know i do.

Look, you don’t need to “reach the 10% of the market/segment”. We can all play the numbers game. Basic math ain’t that hard. To get to that “10%” is not

When a prospect comes to you and tries to negotiate down on your price with the classic “Other vendors offered me a 20% discount. What’s yours?” Call them on their

“Once I’ve convinced them, I’ll give them the price.” “I’ll save the price for the last stage.” That’s common advice. If you talk ahead about price, you’ll look greedy. You’ll

If you’ve thought “how the hell do i productize my offerings?”, friend of the list and founder of Metahelm, Guillaume Wiatr, is running his monthly complimentary workshopProductized Services: A Shortcut

A cost is not a price. Talking about price makes you think in different terms. When you see “Cost”, it usually makes you consider something a bit more, like if

Ghostwriters, copywriters, marketers, content marketers, brand strategists… Other people can’t write “thought-leadership” for you. Neither will they turn you into a “thought-leader”. It’s not magic. And definitely not a linear,

So, you’re a thought-leader. Says who? You’re a trusted advisor. Says who? If it’s not your customers who say that, there’s a gap to fill. Leadership and trust don’t come

If you become solution and supplier agnostic, you’re one step ahead. Why? Because while everyone else is trying to convince and talk others into whatever they’re selling, you’ll be picky,