“Why so expensive?” When you get that question from a prospect, a few things could have happened. Here are 2: This is the first time they are seeing the price.

Don’t decide for them (your customers) what’s expensive. Let them do the math and thinking. What might be expensive for you might be peanuts for them. The only way to

The most productive way to test something is not by making MVPs. Even before that, what you can do is reaching out to customers and ask them. The usual way

Here’s a definition of creativity: It’s the ability to see (opportunity). You seeing that things / subjects / themes / applications from other disciplines can be translated into what you

The difference between charging 300K and 10K to the same client, project, and scope: the risk. The risk to ask what’s important to them. The risk to make and deliver

What’s the difference between someone charging 300K for a job? And someone else charging 10K for the same job? Same specs. Same client. Same job. Same budget. Same timeframe. (and

There’s no intersection between personal and professional lives. It’s just one life. Within it, you have sides that are personal and professional. They work and influence each other. Work life

That’s what you’ll find in most places and insights. “Execution is everything”. That’s a common (mis)conception. Knowing how to execute the right thing is everything. Execution can be done by

Time and You. It’s not a fight. It cant’ be won. Sure, you want to do more stuff. But is it, though? What if you could do LESS, in less

Do the same as everybody else. Set prices based on the market. Focus on revenue at all costs (literally). Go for the easy sale (at the low price). Fight any

Going into a sales conversation to close a deal that might feel significant to you in terms of revenue doesn’t mean it’ll be the same for your customer. You need

So, tiktok is gone. At least (for now in the US) banned. Here’s what you hear: “It’s a big hit on brands and creators.” “It was a main revenue source.”

Somebody else’s perspective. A position in somebody else’s mind. A category. Stop trying to influence. Serve.

… gets managed”. A quote wrongly attributed to Peter Drucker (he never said it). Nonetheless, you’ve surely heard it. But the thing is that a measure only tells you nothing.

Reality is —and this work in your favor— that the bar is SO low. Most of the businesses in your industry and in your market claim they have great service,

The first interactions with your clients are the ones that last. I mean, real interactions. After the honeymoon phase. The behaviors that you tolerate are the ones that get reinforced

Runway: estimated time you could run your business in the scenario where you would have no income / revenue. Whatever runway you might have right now is fine. When you

Pre-S: Funny thing, friend of the list Genevieve Hayes, just sent an email with an approach to the same subject. Go check it out here. “Build it right and they’ll

Sure, sure. “Politics don’t belong to business”. You’ve heard it all. Here’s the BUT: Every business is an activist. Either progressive, neutral or regressive. Choosing not to choose is a

Which one are you doing in your day to day? Working your business? Or running your business? Seems like a nuance, yet it goes deeper. One is focused on tasks