Is copying others for the sake of “what’s working for other brands” feels like.
Is talking about “purpose marketing” when you don’t actually care about shifting the whole system in your business (or whatever “purpose marketing” means).
Is saying “you’re the brand, you’re the product“, as if you’re a thing and not a person. That you can be sold/bought.
Is pricing based on the costs, as if your clients should care about your cost structure.
Is tactics of pressure, FOMO or “scarcity” that we all know will keep happening (because they’re artificial and arbitrary).
Is thinking that you need to convince people into buying from you.
Is working for free to “show your value”.
You know what can help you against this?
Focusing on how you can better serve your customers.
When you get that, you stop thinking of marketing reflux.
And that’s the game changer.