“To come original it ain’t nothin’ strangeYou got to represent you got come full rangeFull range of emotion full range of styles” Come Original. 311 Coming full range. A call

Friend of the list, great illustrator and digital brand builder, Rad Co came back with this insightful question re: Category Creation. Here’s my answer (shared with permission) Is defining your

– They just waste your time.- I can’t believe a father would say “Spend less time with your kids”. Now, watch this short ???? This is a common thing that

There’s no such thing as product-led growth. Think of it: Growth. Led. By. The. Product. The product is inanimate. It can’t take responsibility. It can’t be accountable for. And it

“If you’re not learning ChatGPT, you’re falling behind.” This is one of the misconceptions around: “falling behind”. Incentivizing your FOMO (fear of missing out) and moving you into whatever is

“Many modern-day “black swans” are merely plausible, but highly unlikely events that most people failed to consider because they’re outside their lived experience.” This section from Genevieve Hayes’ newsletter made

Jonathan Stark and Ed Gandia had this talk on Ditching Hourly about positioning, niching down and fishing —in the ocean v in a barrel. And they talk trout and bass.

This email from friend and daily mailer Jonathan Alger from Making The Museum reminded me of the Diving series. In diving, you don’t use “go for a dive”. You use

Do you BATCH your thinking? How do you know what ideas are worth pursuing or not? One way it has worked for me has been daily writing. (Thank you, Jonathan

A friend of mine just got his restaurant into the top 50 of Asia. If you plan to visit Philippines, this would be a great place. 🙂 Anyways. You know

Are you stuck trying to articulate what’s your “special sauce”? In a conversation with James Turner, we got to this point. (shared with permission) All good stuff to ponder as

You’ve chosen not to specialize yet, because of… No niche? Hard decision to make a decision? Multi-hyphen whatever? Afraid you’ll pigeon hole yourself? Afraid you’ll die of boredom IF you

Usain Bolt is considered to be the greatest sprinter of all time. The assumption we go under is that he uses less time to get from point A to point

Would your clients describe you as Rick Rubin is described? “He is the end all of listeners,” said Anthony Kiedis of the Red Hot Chili Peppers, following their time working

Taking time as a measurement puts the focus on the wrong things. It focuses on the (time)frame rather than on the judgement and the effort to do work. Peter Block

“The power of playing simple and repetitive.It doesn’t take long for people to get it.” Victor Wooten He’s got a definition of how music needs this naturality so that you

Strategic creativity. Unlike the usual take on creativity (drawing, creating art, “inventiveness”), it aims at pondering questions about what could be, instead of what is. It’s not about “How can

“II would never pay a couple million dollars for just about anything.”Guitar plugged and 30 seconds later…’ll give you what you want. But I’m keeping this thing.” Would you pay

“Category creation” really is creating sub-categories or niche markets. Hank Barnes. Rethinking Categories Which is not wrong. It’s just *not* creating a new category. To stay in the game of

“Charging your worth” focuses on you, not on the outcomes and transformations you can drive. It doesn’t focus on what your clients are after. It assigns the subjectivity to your