No such thing as purpose branding. You either have it in your business or not. And either option is totally ok. You can have a business led by purpose or

How many times you’ve been told that, and yet, you’re still underpriced? Or worse, “underpromising and overdelivering”… This thing of “you deserve to get paid what you’re worth” is nonsense.

Pricing. Setting prices is grabbing numbers and making them up. You’ve been taught “formulas” for it, yet, at the end of the day, they’re still made up. Or is there

“This industry is very conservative and saving-costs-oriented. We (I) have to be price-competitive.” Have you been in that place? Or heard someone saying that? If so, how do you know

On the last set of emails I’ve been sending links/vids/shorts to illustrate them a bit more —and in some, to make the starting point of the dailies. How do you

“That’s how the super rich talk: they just say 5… 20…” Funny thing, that’s how your ideal customers also talk: in a natural way, with a big number, in terms

“I wanna get a small tattoo” Lowering your prices won’t make you close more deals. In fact, it could very well deter your ideal customers. Discounting is a bad idea.

Look, this daily thing is a game-changer. In terms of: Expertise, it lets you go deep on things you love AND hate in your industry. For the ones you love,

Try everything. Even if you think it’s gonna suck. Because that’s the thing that can open paths to new ideas, from your own perspective, your own experiences, your own life.

What is the largest tiny market where you can be seen as THE perfect option (aka meaningfully relevant)? Market: group of people trying to get something done. Meaningfully relevant: only

A few responses re: “What do you do with your prices when inflation gets a 15% jump?” were in the lines of “I’ll raise my prices”. Makes sense. In a

If your country’s economy hits 15% inflation (in comparison to the last year). What do you do with your prices? Raise them? Maintain them? Lower them? Why? 🙂

What if they both had fixed prices… and you could have the answer now (Joe) or in a few weeks (Will)? [Notice that “few weeks” is more than a month.]

“Money is not a problem.” In a negotiation in behalf of a client, I asked my client:”Please give me the prices (at full) for these 2 programs your customer wants

Do your customers just ask you for what they need and you tell them “Yes, here are some options for you to choose from”? Or do you guide them through

Play it safe. You’re not chased by a T-Rex. Not now —and certainly not once you get to innovate and bring great, new things to the market you serve. However,

In yesterday’s daily the message kind of didn’t get through the intended way. I’m sorry. There were a few readers’ responses that made me realize that. Thank you. 🙂 Hopefully,

Wanna play a game? Same situation. You need to make an important decision on your business. A game-changer. And you approach 2 advisors —could be a lawyer, a consultant, an

When you work in music, movies, or art. When you delight your audience with the unexpected. When you prepare them to expect the unexpected. Not in business, though. You don’t

Yup. Buying into an idea and not quite questioning deeply… until I did: Category Creation. The main argument is that it… “involves the creation of new categories of products and