Experimentation can take MANY ways to achieve MANY outcomes.
It requires ways to try new things, and these new things involve a certain risk.
How can you get to de-risk the decisions to follow experimentations?
Because to experiment, you’ll have to incur into waste. Odds of making a new thing that works in the first try are quite low.
So how do you make the process to feel less risky and —hopefully— not get overinvested in the process itself?