Check out all the daily emails.

The Flip: Focus

The ability to choose where to put your energy so your impact is of greater magnitude. This is where you excel at —and where the right fits, inspiration (and money)

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A perfect combo

A clusterfuck. The perfect combo for failure. To avoid it, start Thinking Like A Diver. Clusterfuck [diving].— A hectic situation where too much is happening at once. It causes stress

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Dive certifications

You know what’s interesting about dive certifications? They’re a productized service. You know how much time it’ll take you. You know the scope of work. You have a fixed, published

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Diving. A commodity.

A good thing and a “bad” thing. Yesterday’s email said that diving is a commodity and a scaled productized service. And that it’s a good and a bad thing. Depending

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Breaking a market

In an atomized market, if you do average, you get average. To stand out you need to be an outlier. Thinking as most people, in diving it could be in

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There will be more dives

You’ve seen now a bit of how diving could relate to business and how some principles could be applied. If there’s one thing I wish for you to stick with

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Marketing bullshit

Here are some beliefs that are well-extended in business. Most of them though, take an approach from 100 years ago: an industrial era, not a knowledge era. Thought leadershit The

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Thought Leadershit

There’s this belief(?) that you can produce thought leadership.It’s bullshit. It’s like saying that you can produce leaders. A manufactured process (aka certifications) where you put one person in and,

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I’m A Thought-Leader

Now that the Leadershit part is off my system, we can talk about Thoughts today. You do produce thoughts —as opposed to… everybody else? Right… “I’m A Thought-Leader” Are you,

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Perks of parenthood

Perks of having a two-year-old in kindergarten: you can get sick out of the blue. ???? Jonathan Stark sent this email: No people, no problems. Well, here i am (people)

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You need to convince them

You must’ve heard that to get people to buy from you, you need to influence them. That you need to convince them. And that that is called marketing Marketing is

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Resistance

When you’re leading, you’ll hit resistance. That’s only natural. Even when the ones you’re leading fall under the innovators part of the curve [innovators, early adopters, early majority, late majority,

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Price tags

Andy’s at a department store, looking for some things to buy and saw this mic… that didn’t have a price. Approached one of the sellers and asked for help. –

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Gaps

Most people think you need to fit-in and blend-in, but actually you need to stand out, like a square in a world of circles. You don’t need to find product-market

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2 rich cousins

After yesterday’s message (on the response from Samsung to Apple re: their new tablets), this reply by fellow daily emailer Wes Wheless from The Lightbulb summarized the feeling: “It feels

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Red flags

When you see red flags in a prospect or a potential project, call them out. You have 2 options: Saying yes and move forward. Knowing what you’re trading off —and

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You C*NT

How many times have you told yourself you CAN’T do something? Because… You don’t have experience. You don’t know how to do that. It’s not how things work. Who are

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