There’s no fair thing. Not from your POV as a seller / service provider. What you charge has nothing to do with you. Or if you find it “fair”. It’s

Last couple of years, systemic change has become mainstream. Shows, podcasts, books have been published recurring to the idea that systemic change is needed to stop the decay of the

Incremental change Takes how not to disrupt the system in search for (small) efficiencies and improvements. Slow: 1,3,5,10… Small changes to increase. Safe: Keeping what you have (aversion bias kicks

Here’s the work of a project led by Philip Kotler: The Wicked 7. It’s a map of how intertwined several (and most times unseen) factors are. It aims to take

“We empower our clients.” Take a moment from how things go and let’s rethink of this word. If you run a team or work with clients and you empower them,

You need to stand out —in a place where you’re supposed to fit into. How do you do that? Doing both is a contradiction: If you fit into something, you’re

Fitting in. It feels safe. Find the product-market fit → safer to go onto the market (and, hopefully, sell). Fit in with the rest → safer to not being pointed

– Manipulating people and situations to influence markets for client advantage is what? – Consulting. [Rabbit/Hole ep 1] It did make me crack and laughed so hard. Then I realized

It’s about What Could Be. How can you imagine the way things would be different? How can you change what you find non-sense? How can you change the way things

The bends. A medical condition caused by nitrogen trapped and expanded in body tissue, usually due to an ascent that happened too fast, without giving your body enough time to

What’s a market? Friend of the list, Jonathan Stark, sent this email where he described what a market is: “Market—a place, virtual or otherwise, where buyers and sellers gather to

Quick question: When someone tells you or you hear “Mind the gap”, what do you understand and what’s your action to take? 🙂

When hearing “Mind the gap”, you’re supposed to be careful and watch your step… so you don’t fall into the void, into the unknown. What if you thought of it

To find a Product-Market Fit means you must fit into what’s already there. What will fit into the market?Only what’s known to fit. Nothing too different. Safe. You need to

Filling a gap is simpler than filling a fit. With a gap, you’re free to take the space in any way possible. A square takes a square space in an

It’s like diving a new site. You won’t know exactly what you’ll see, but have a rough idea. You know you’ll be underwater —that’s a good start. ???? You know

Going into a product-market gap allows you to play a different game from the rest. One thing you can start playing with is Pricing. In a product-market fit “This is

When you’re buying clothes, you need to fit into the clothes. When you don’t, you don’t buy them. And if you do buy them, you’ll feel funny at some point.

You can have tools data, info, strategy, actions, plans and yet, not move forward. Stay still. How so? I mean, you’ve got it all ready to go, right? One answer

Best practices. What the mass does. Proofed ways to get somewhere in a safe way, the way everybody does it. By the time something is a “best practice” what you’re