Sometimes businesses are like newborns. As you —in your consulting practice— get to help them, their transition into seeing things is transformative for them. They have their eyes closed (to

Here are 6 misbeliefs on approaching your market. The client is always right. Which means you do what they tell you. Branding is strategic, marketing, tactical. Which means —simply nonsense.

Friend-of-the-list and AI and Analytics Specialist, Genevieve Hayes, came back with this question re: charm pricing. “I had never heard the term “charm pricing” before, so had to Google it.

Friend-of-the-list and long time reader, as well as a great illustrator, Rad Co, wrote back on 6 misbeliefs.(Shared with permission, slightly edited for clarity) “I hate how “The client is

Saying No to unfits. It’s always a hard one to swallow. How does one walk away? With will. The key here is to be willing to walk away. And you

Friend-of-the-list and fellow emailer, Kevin Whelan from How To Sell Advice, wrote this piece about your weirdness finding the right fit to your prospects. This part stood out: “You want

One thing that comes up constantly in owners, founders, soloists and —really, anyone doing sales, is looking for the sale. How to close the deal. How to “get them to

That’s how Chris Voss describes life —and the content of his book Never Split the Difference. While the principles are helpful, how it’s framed (in an overall, high-altitude view) tends

Today was a long day. So this is your reminder that: When you’re extenuated. Mentally depleted. Needing a break Or just had “one of those days” You can always say

That’s you showing up to serve your customers. Serving them can take many forms: You doing work for them. Advising. Coaching. And telling them “No, I’m not the best one

Have you gotten to this stage/situation where you know the prospect might not be the right fit or you know (or see the signs) they’re price shopping and yet, you

What would you say the opposite of failure is? Let me know your thoughts on it. 🙂

A bunch of replies to yesterday’s email “What would you say the opposite of failure is?” go into a set of themes. I find this fascinating. The opposite of failure:

Failure: to not achieve a determined outcome. Merriam-Webster defines it like this: “• (the) omission of occurrence or performance • a falling short • lack of success”. However, failure could

Safety (or risk) Regret Creativity Learning Trying feel more like a consequence of failure, than the opposite to failure. As friend-of-the-list Genevieve Hayes says [brackets mine]: “If you succeed at

Have you ever gotten a cold call and felt fantastic about having that conversation? Weird, isn’t it? Today i just got one like that from Strategic Coach. Even when I

Ron Baker, host of The Soul of Enterprise and author of Implementing Value Pricing and Time’s Up sustains that you (paraphrasing him): “need to look at clients like an investment

That is, if you have no interest in: Gaining clarity on your thoughts Finding deeper insights from your customers Thinking in new ways of the one thing you excel at

Asking Why turns things personal AND complex. It requires that the one asked justifies and explains a thing, behavior, event. If it’s too close to them (eg. the owner and

“How do i wanna present myself? Do i wanna try to be like everyone else or do I want to try to make myself look as ugly as possible so