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Getting to 10K

There are a few ways to get 10K ideas off of your own head. Writing sporadically. Writing daily. Publishing daily. Journaling. Prototyping. Running an idea inventory. They all need one

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10,000 bad ideas

“We all have 10,000 bad drawings in us. The sooner we get them out the better.” Attributed to Walt Stanchfield Same is with your ideas. Quality over quantity, yes. Although,

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Calibrating

You’re in a conversation with your client and they seem closed to anything you propose? Ask them this: “Do I have your permission to put you in an uncomfortable spot?”

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Naturality

The time you’re able to say 500 000 (dollars, euros, etc.) as naturally as when you say 600 is the time you’re in control of the conversation. Until then, your

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The customer is always right

Your customer knows what they want. And the don’t know what they want. Both at the same time. Knowing what they want is about the desired outcome they’re after. In

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Uncategorized
Rod

Customer is King

“The customer decides when and where to spend their money. They have the power.” What do you think of it? Is it true? Approaching your market like this means that

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They will, too

What you believe you pass it on to your prospects, customers and market. If you believe you have too expensive products or services, your customers will believe so too. If

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Wings

Yesterday’s message on this Super Deluxe book for 4 105.00 EUR is Wings, by Paul McCartney. A limited edition, signed, with a numbered copy. Is people paying for the time

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Wings

Yesterday’s message on this Super Deluxe book for 4 105.00 EUR is Wings, by Paul McCartney. A limited edition, signed, with a numbered copy. Is people paying for the time

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Super Deluxe

Super Deluxe Hardback Book in Cloth, Slipcase with Exclusive Blue Color LP. 4 105 EUR Would you pay for this? Material production costs. 35 – 50 EUR Effort put into

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You need to stop

Business is not busyness. Being busy doesn’t mean you’re actually bringing value to your business. And even worse, you might not bringing value to your customers (the right ones). You

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Budget is irrelevant

Whatever your prospects come with as a budget, it’s your mission to guide them and find out whether that budget is actually the one they need for the outcome they’re

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Is what you sell expensive?

And if it is so, is that bad? Expensive (and cheap) needs context. In some contexts 200K might be expensive. In some others, it might be a bargain. Just as

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Your Prices for 2026

If you’re considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with

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Uncategorized
Rod

It’s 3 years from now…

The Dan Sullivan Question: “It’s 3 years from now, and we’re sitting together again. What has happened for you to be happy?” “The first thing that we buy is a

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Signals

Decisions and actions send signals to the market. If you don’t state and claim them clearly, your competitors and customers will do it for you.

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Copycats

Some replies to yesterday’s message went from taking the hit (because you’re not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move.

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More than a response

What do you do when your competitors make an attacking move? Do you… Hold tight and take the hit? Respond with another hit of the same move? (And eye for

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Decisions are for the future

Making decisions look into the future. All of the data you might have is past data. The more information and data points you have won’t make your decision more certain.

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