Your customer knows what they want. And the don’t know what they want. Both at the same time. Knowing what they want is about the desired outcome they’re after. In

What you believe you pass it on to your prospects, customers and market. If you believe you have too expensive products or services, your customers will believe so too. If

Yesterday’s message on this Super Deluxe book for 4 105.00 EUR is Wings, by Paul McCartney. A limited edition, signed, with a numbered copy. Is people paying for the time

Yesterday’s message on this Super Deluxe book for 4 105.00 EUR is Wings, by Paul McCartney. A limited edition, signed, with a numbered copy. Is people paying for the time

Super Deluxe Hardback Book in Cloth, Slipcase with Exclusive Blue Color LP. 4 105 EUR Would you pay for this? Material production costs. 35 – 50 EUR Effort put into

Business is not busyness. Being busy doesn’t mean you’re actually bringing value to your business. And even worse, you might not bringing value to your customers (the right ones). You

It’s a way to have what you gain over your prospects and customers’ proposed set budget. Think of it as the extra fund for fun (new projects, new products, more

Whatever your prospects come with as a budget, it’s your mission to guide them and find out whether that budget is actually the one they need for the outcome they’re

And if it is so, is that bad? Expensive (and cheap) needs context. In some contexts 200K might be expensive. In some others, it might be a bargain. Just as

If you’re considering going into 2026 with an increase of prices, here are a couple of things you might want to consider: Forget inflation It has nothing to do with

Decisions and actions send signals to the market. If you don’t state and claim them clearly, your competitors and customers will do it for you.

Some replies to yesterday’s message went from taking the hit (because you’re not feeling it), to ignore it, to keep doing your great work, to respond with another attacking move.

What do you do when your competitors make an attacking move? Do you… Hold tight and take the hit? Respond with another hit of the same move? (And eye for

Making decisions look into the future. All of the data you might have is past data. The more information and data points you have won’t make your decision more certain.

Your main job is to make decisions. And this is like a vacuum, if you don’t make it, someone else is making it for you. Deciding to wait is a

“I have been in the writing game for over 20 years. I am not just a writer. I am a marketing strategist and conversion rate specialist. I know what it

Your way. “This is NOT how it works.” You have to comply with the rules and policies. You can’t find workarounds. Your buyers have no power over the policies, and

Asking for the budget and insisting to know it. It feels not right. It feels greedy. I feels like if your customer has X, you’ll charge X. It feels like