In business
You price is a provocation.
Your insight is a provocation.
Your voice is a provocation.
They’re not a response to the market.
The provocation
To push them to consider. Think. Wonder.
It’s to shift the conversation from “Could this expert help me?” into “How could this expert help me?” (compare your proposed options)
Because, if you can’t provoke them to think different of things, how can they innovate and take better risks?