Strategic creativity. Unlike the usual take on creativity (drawing, creating art, “inventiveness”), it aims at pondering questions about what could be, instead of what is. It’s not about “How can
“II would never pay a couple million dollars for just about anything.”Guitar plugged and 30 seconds later…’ll give you what you want. But I’m keeping this thing.” Would you pay
“Category creation” really is creating sub-categories or niche markets. Hank Barnes. Rethinking Categories Which is not wrong. It’s just *not* creating a new category. To stay in the game of
“Charging your worth” focuses on you, not on the outcomes and transformations you can drive. It doesn’t focus on what your clients are after. It assigns the subjectivity to your
How’s the water?Asks one fish to other two.One of the other two replies “What the hell is water?” David Foster Wallace, Kenyon Commencement Speech The curse of knowledge. We assume
Up till this point, everything’s been about you. Your purpose, your narrative, your alignment, your ability to focus. Now it’s time to look outwards. To move from self-focused to others-focused:
Clarity: having your counterpart (clients, suppliers, prospects) aware of your claim (what you do for whom) and your purpose (why you do it). Is it clear enough for your prospects,
With all this clarity and honest messaging in place, you can start seeing the patterns about your work and its alignment with your purpose. Now it’s time to think about
Yesterday’s question was “What’s the value of seeing a hole in the ground?” Some of the answers were: The amount of money saved by not falling into the hole and
Here are 2 holes in the ground that you can’t (don’t want to, actually) modify. You can’t, either, take things home off it and you can only see —and explore:
Bridging a gap to avoid going into the depths of it might not always be the best choice. It’d leave too many things on the table. Yes, you might need
You receive a present and are asked: “What did you get?” Your reply: “A nice, blue, shiny ribbon.” Wait. What? The ribbon is what makes the present nicer, what completes
You sell time. And time is money. Those statements are the equivalent of saying “the Earth is flat”. Just because some people believe it, it doesn’t make it a fact.
Beginner’s mind v accepting to not know. The first is about trying to find a pattern. Start with a clean slate. Trying to figure out the right questions to make.
There’s no fair thing. Not from your POV as a seller / service provider. What you charge has nothing to do with you. Or if you find it “fair”. It’s
Last couple of years, systemic change has become mainstream. Shows, podcasts, books have been published recurring to the idea that systemic change is needed to stop the decay of the
Incremental change Takes how not to disrupt the system in search for (small) efficiencies and improvements. Slow: 1,3,5,10… Small changes to increase. Safe: Keeping what you have (aversion bias kicks
Here’s the work of a project led by Philip Kotler: The Wicked 7. It’s a map of how intertwined several (and most times unseen) factors are. It aims to take
“We empower our clients.” Take a moment from how things go and let’s rethink of this word. If you run a team or work with clients and you empower them,