Pricing can’t include the cost of time. Because time… Doesn’t have a cost. Can’t be stored. Can’t be bought. Can’t be traded. Price is the representation of your promise —and

Know how to tell when you’re hiring an order-taker (hands to do a job) from an advisor (brains to think different)? They’ll do everything you do. Everything you need. They’ll

Do you give your clients what they ask for or what they, really, deeply want? That was Christopher Nolan with Heath Ledger. He didn’t focus on what the fans were

Charging by the hour is nonsense. Time is not a measurement. Time is not an asset. Time is nothing but a constraint. “Selling” time focuses on the seller, not on

• You and Larry David wrote Seinfeld together, without a traditional writers’ room, and burnout was one reason you stopped. Was there a more sustainable way to do it? Could

A real conversation that just happened: ☼ What do you think you’ll charge for this project? ► Between 80K and 60K [Silence…] ☼ Humm… and why not between 60K and

Friend of the list and daily emailer Kevin Freidberg wrote about the No Idea Phobia, the fear to —when writing daily—go out of ideas on what to write next. His

Think for a second your name’s Mikey (from Mikayla or Mike —your choice). Running a small or solo business based on expertise and figuring out how to stand out in

Let’s say you create your very own category —as some twitter bros say. Your category of one. Where you have no competition. You’re the first to be there. You have

The belief that compound interest in everything you do will make you exponentially better… is a numbers and perceptions manipulation. There. I said it. “The investor makes an investment. An

Friend of the list, data scientist and AI and Analytics Specialist, Genevieve Hayes replied with this gold bomb to yesterday’s daily: 1% (shared with permission, bolding mine): And even if

That doesn’t really happen. Time is a constraint, not a resource. You can’t use it, store it or even exchange it for something else. As such, you can’t invest it

A real conversation from yesterday. ◘ I’ve had conversations with the head of sustainability in this big co to implement projects, but the thing’s been without motion for a few

“We want a better website” Another recent conversation. ◘ We talked with a web consultant and we’ve been told we need to improve our: SEO Responsiveness Load time And improve

Let’s say you’re looking for gigs and I help you close them. Here’s what I say: Hey!I just talked with someone who thinks you might be a good fit for

Some of the answers to yesterday’s email brought up some intense feelings: Confusion, disrespect for their work, concern, lack of professionalism, lack of taking things seriously. Now, here’s the setting

Unaware of caring That can make you do things you think you’re not prepared for. To go and jump into the pool —and invent water on the way down. To

A prospect reaches out to you and says “I want a strategy by the end of the week. How fast can you deliver on it?” Since you don’t do magic,

There’s this new discipline called Customer Success. I take that is opposed to whatever everyone else does: look for ways the customer fails. Was there something called Customer Failure? As

There are 2 (among many other) ways to approach innovation: → From looking at it as a siloed activity. → From breaking things knowing they’ll affect the whole business. If