Lots of people see AI as a threat to “their work”. You know what AI is currently doing? It’s making the gap between the learners and the experts even larger.

You can’t have a personal brand. A brand is an asset —a quantifiable one for a business. With that, you can value it and sell it for whatever you want.

Today, it’s Rick Rubin who leaves the daily: “The amount of time or effort put into a work doesn’t matter.Sometimes the most meaningful projects spark suddenly and completely quickly.” I

Friend-of-the list Genevieve Hayes sent this email with a twist to a series I wrote on “What’s the opposite to…” So I’m passing this great question on to you: “In

Replying to Genevieve Hayes email on “What’s the opposite of success?”, here’s my first attempt at articulating it. 🙂 But first, let’s define success. Success: Achieving a desired state —usually

Don’t. You. Ever. Try. To. Anchor. Them. Giving. Bullshit. First. Stop trying to convince. Set up your differentiated value and stop the bs. “Our goal withX is to make starting

Jobs To Be Done Theory focuses on taking the customers’ perspective on what they’re really after, so your offerings focus on their needs, rather than the product or technology itself.

“We have learned that people aren’t loyal to companies or brands. They are loyal to getting a job done better (faster, more predictably, and with higher output/throughput) and/or more cheaply.”[Tenet

You get bombed by the same kind of ads from this one company. So much so that you see them here, there and everywhere. Aggressive. Interrupting. Annoying. Have you ever

“After purchasing your product, I can say you truly over-delivered.” Client If you hear “you over-delivered “… You might want to revise your price, your promise or your product. Maybe

Overservicing hurts you. Because the extra things you do are out of scope creating marginal value (doesn’t really have an impact) taking resources off of you Here’s the thing It

Overdelivering in the shape of attending an overserved market hurts you. You provide nice-to-haves. Moving one extra pixel that only you notice. Writing one more line of beautiful code, that

Makes your price go down —and your work’s value. Doing more of what you promise trains your clients to expect more of what you promise… every time. For. The. Same.

You’ve heard this before: if we have a great product, we don’t need marketing. Here’s the thing Product is part of marketing. And marketing is not comms and messaging —or

Here’s why overdelivering hurts your business. In a math edition. Paul is about to work on a project for Marie. In Paul’s head, underpromising and overdelivering will make a sweet

Today, it’s about how overservicing can also hurt you. In Paul’s head, overservicing will delight his customer, Marie. It’ll get Marie to always work with him. Unfortunately, what’s actually happening

If you see a bit further than underpromising, overdelivering, overservicing, you’ll find that most of it is linked with one question: “Will they accept my proposal?” When people don’t understand

Under promising, over delivering, over servicing are not really the problems. They’re symptoms. And they have a few drivers: Cost-based PriceAt the center of the decision-making. Will the price be

While underpromising and overdelivering might seem like a good tactic to delight your customers because you want to have some buffer, don’t. There’s another way. You can be open and

What if —instead of overservicing and overdelivering— you’d give your ideas for free? What if you open your methodologies? Your approaches? The way you see a particular problem and how