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They’re both about leading, and it will… frustrate you. stretch you. for sure scare the shit out of you. When you go diving, you go see what’s below the surface. When you go in business, to best help your customers, you go below the surface. Business feels like diving because it involves the unknown. It involves risk. And it involves facing your fears. Dealing with the unknown → How to be prepared on different (and sometimes unexpected) scenarios. Involves risks → How real, realistic and close to happen are they? What can you do to minimize them? Facing your fears → Going from “Am I really doing this?” to “I am really doing this”. |