Snorkeling and business

For snorkeling, you:

• don’t need quite a lot of equipment: usually just a snorkel, a vest to float and fins.
• stay on the surface, need lots of sun protection, the risk on it is VERY minimal.
• have fun, yet, you can’t really explore for longer then what your lungs can hold to see below (a starfish, an angel fish, coral…)
• have a simpler sense of orientation: you stick your face off the water and figure out where you are.

On the other side, you also experience more resistance: sun, wind, currents, more people snorkeling around —if you’re in the Caribbean, 15 – 20 people?.

And depending of where you are, noise, boats, more people trying to see the same thing, clutter. The more crowded, the less likely to see animals.

The fun can become boring or annoying.

Translating this to business, snorkeling is like something sold, used, or perceived as a commodity: highly competitive, not quite specialized, low and controlled risk…

And while it’s fun and simple to work on, it can quickly become boring or annoying —or turn you to burnout.