2 dangerous things in business

There are 2 dangerous things in a world of fit-ins (besides being standard/average/best-practice):

→ Fit in

Imagine this: you’re a square and have to mold yourself to fit in a circle shape, because everyone else is a circle. In the end, you’re still a square, only now hiding your edge.

→ Blend in

Picture yourself as a color. You’re a color (choose your fave one) and get into a blender with other colors. You get blended in dissolving and dissipating your hue and intensity. You get an average color.

What’s the way out?

Un-fit and un-blend.

Or being a misfit —to the standards and “best-practices”.

more to read