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To Sting, the essence of all music is surprise. And in business, it goes the same way: the essence of all (meaningful) business is surprise. Marty Neumeier in his book Metaskills sustains:
“While it’s possible to define beauty, it can’t be reduced to a pat formula for the simple reason that one of the components of beauty is surprise. In everything we experience as beautiful, there is a moment of surprise when we first encounter it. If there’s no surprise, there’s nothing new. Nothing new, no interest. No interest, no beauty.”
How are you surprising the ones you help? What’s that surprise you bring into the equation? |