Find your voice. Be contrarian. Be authentic.
Getting all of these will make you stand out in your market. You’ll start “to print money”.
Bullshit.
First. You already have a voice.
Just like a baby learning how to make their body and vocal chords to work, you have a voice.
Second. A polemic won’t build you up into anything for the long term. Yeah, you might get viral. And gone with the next contrarian comment from someone else.
Forgettable.
Third. Be authentic. Because everyone else is a fake.
Here’s the thing
Having any or all of these won’t make you stand out in a way to better serve your clients. Because by themselves, these arguments lack something: YOUR point of view.
Without a perspective of the world, you can’t have a definitive approach to it, you can’t have a clear direction. It all becomes bland.
And all being bland is like just adding more noise to the noise.
People learn to ignore it.