“Along the way, sprinkle in personality so people see the person behind the personal brand.”
Doesn’t this feel like there are 2 different things here?
- You
- And your “personal brand“.
Which will mean that your personal brand is something artificial. That’s why it needs a “sprinkle in personality”.
If you need to sprinkle personality to it, it is something flat, shallow, interchangeable.
Unnoticeable.
Ignorable.
And shallow can’t be authentic.
Which means you cannot be a brand.
Because you’re way more than that.
It’s all a choice. Yours.