You’re a brand, you’re the product.
- Get all the bells and whistles of a brand (visuals, narratives, stories, etc.).
- Be “consistent” on your projected image.
- Put yourself out there.
- Make noise (so people will hear you).
- Always be pitching.
- Always be selling.
The end goal?
To get your clients to trust you.
The approach?
Showing your “personal brand”
“This is me. These are my values. This is my personality” → Me, Me, Me.
Here’s the thing
Your clients don’t care.
They care about themselves and how YOU could help them overcome their challenges.
Focusing on a “personal brand” takes YOU as the most important part of the equation.
Why?
Because it’s all focused on yourself.
Flip things. Turn the focus on THEM.