It’s the belief of how one can control the way they want to be seen and perceived by others.
Can you really control how to be seen and perceived by others?
Unless you’re Obi-Wan Kenobi, Yoda or Luke Skywalker, it’s very unlikely.
You might influence the perception, but can’t control.
This false fixation on control will distract you from what’s important to you: serving the people you care for.
And when you stop focusing on you, to focus on your customers, you stand out.