Should you get mad or upset when you get a new unsubscribe?

Should you take it personal when you get a hard no on a sale?

Should you get offended when receiving an argument against your argument?

Truth is, I don’t know if you “should”.

What I do know though, is that a…

New unsub means they’re not quite your fit. Either not finding what you have, of value; not in the right time to keep reading you; or who knows. It’s not like you insulted them and called them names, right?

No is the second best answer you can get. They’re clear on what they want (or don’t want). You have the choice to deep diver into the objections. You have too, the choice to let go and move forward.

A counter to what you say is a great way to dive deeper and understand what’s behind the other side. To question what you believe. And be open to see things from a different POV. And choose if you want to move on or engage.

Here’s the thing

You have the power of choice.

How you frame it, how you train yourself, how you reflect on it (because we all get triggered and react in unexpected ways) is on you.

Simple.

Yet hard AF.

You got this.

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