You don’t need a personal brand to build trust.
A “personal brand” won’t make your prices more attractive.
That would be like needing to have and project an image to make people believe you just because of the visuals.
Having your prospects and clients trust you with their businesses
What is trust?
As friend of the list and fellow daily emailer Andrew Skotzko from Product Leadership Daily says:
“Trust is choosing to risk making something you value vulnerable to another person’s actions.”
Do your ideal customers trust you?
If you don’t know (yet), you can explore on this 4 elements to build trust —and earn it.
The four elements of trust
- Competency: I trust you to do the thing right
- Consistency: I trust you to do the thing right over time.
- Integrity: I trust you to do the right thing
- Compassion: I trust you to do the right thing for someone because you care about them as a human being
How do you earn it?
Saying what you’ll do, showing up and doing it.
One way to measure it?
Ask your clients: do you trust me to do ___?
For this, you need no personal brand.