BS
Because it’s seen as a way to tame people. To work “like magic”. To convince them of what they don’t want. To build things around hacks. To win in business. To win in life.
That’s how you get to…
- Creating scarcity
- Focusing on your brand
- Creating a personal brand
- Talk about “performative” authenticity
- Focus on personality-led growth
- Product-led growth
- Hourly rates
- Marketing is sales
- Marketing is tactical, not strategic
- Thought leadershit
- ESG and B-Corp stunts
- Certifications
- Selling experiences
- Being good is cool.
- Low price to faster market share
- Freebies
- Scaling-up
- Grow no-matter-what
- People are cost (and overcosts)
- “We’re partners with our clients”
- We are an inclusive business → We can do work with everyone.
- We are specialist at everything
- We’re disruptors. Just like everyone else.
- Pitch, pitch, pitch.
- Working for free “to build trust”
- Agility
And that’s bullshit.
But here’s the thing
It can be a four-letter word: HELP.
How you can help them get what they want.