“Getting the right people to the right content at the right time“
That is the mantra for the 4×4 Model for Knowledge Content by Bill Shander.
It’s not about your content reaching the right people. It’s bringing them to your content.
And it all happens from low to high commitments they (are asked to) do.
It puts people first. Finds the right ones to get the content to.
Content second. Light or heavy to consume?
Time third. Is it the right context for them to consume it and get it?
When you look at this through your business lens applied to your marketing, your message will come right through, making your position stronger.
And being the go-to person to talk about how you can help.
Curious now:
Who do you help and how do you help them?