When being brand-centric “my brand, this is why we’re awesome, these are how many awards we’ve won, we build a strong brand” you focus your efforts about yourself.
- On how to be better than the competition.
- How to beat them
- How to win. (As if you could “win” in business)
It turns the focus mostly on you and how to attract your customers.
In trying to be more attractive, you shift, change and do what it takes to fit in.
What if, in place of getting to pull people in, you design the ones you want?
So that they already know what they’re looking for.
And you’re the right match.
Because —after all— your customers are the ones who build your brand.