You get bombed by the same kind of ads from this one company. So much so that you see them here, there and everywhere.
Aggressive. Interrupting. Annoying.
Have you ever bumped into this kind of campaigns?
When talking with a friend about workshops and was asked about a well-known guy, here was my reaction:
“I fucking hate this guy”
This guttural, from the deep-core-in-my-body reaction came out so quickly I didn’t even had time to react and think of the next things.
The reason behind it?
The aggressive, spammy and insisting way of their ads —which gets usually mistaken with “marketing”— (for a $10 book).
FOMO.
“Big” discount.
Get this and you’ll “become” that.
Here’s the thing
On their side, they sure know about their subject and might be quite amazing. But this kind of spam?
What’s the reason behind it?
Sales?
Revenue?
Profit?
Brand-building?
When things have gotten slow in your business, have you ever felt tempted to run this kind of campaign?
No judgement. Curious.