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If you’re not the big player in your space, you can still get a great deal of the place. Once you figure out what you’re really good at, and what only you can do for your customers —what you do different in your market— you can challenge the big ones on your turf. It’ll catch them off-guard. They won’t know how to (quickly) react. And they’ll panic in some way. But that’s the fun part —seeing them like “WTF!” What’s better: you’ll be reaching their customers. But you’re not there to win. That’s nonsense. All you want is to open conversations. Not to sell, not to close. But to open their minds to considering how you see the market, and how they can get what they want with your help. |