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Do you sell problems? Because, if you’re selling solutions… does that mean your competitors are selling problems? Can you make a strong statement of one thing you do that your competitors and alternatives to you won’t/can’t make? Here’s the thing Your market is being offered solutions, strategic goals, planning, innovative, out-of-the-box-thinking, alignment, hacks, scale-ups, the-best-of, etc. Stop adding to the noise. 🙂 |