When you read that, did you feel a strong impulse to say “Hell, no!”?
And you’re right. That’s a natural response to “being convinced”.
Which brings us to… are you using this in your comms and messaging?
That you’re supposed to convince someone of [doing X]?
Here’s the thing
Often times, convincing tends to make you ready to counter arguments.
To wait in silence for your time to speak, without being present.
Instead of listening to understand and see if / how you could help.
Helping your prospects (or your market) doesn’t always mean to work with them. It also means referring them to somebody else, saying you’re not competent in a determined area, or saying No because it’s simply a bad fit.
When you convince, the odds of your clients having buyer’s remorse go up.
If, on the other hand, they decide and convince themselves that it is the right call to work with you, you’re at better odds to delight them.
Which path will you choose?