Using the wording of [THING]-led takes off the responsibility of whatever sleazy/unethical actions they might do. The decision-makers feel they’re off the hook.
If it’s led by sales, sales is what matters most. The decisions will be whatever makes sales grow. It’s only about the end. So if you get scammed/conned, it’s your fault, not the company’s or who runs it.
“We’re sales/growth/innovation/whatever-led. We gave you a crap product, but it’s not our fault. “The thing” made the decision”.
Just like saying “We’re purpose-driven”
And what’s your purpose? “To make more money”
Here’s the thing
To make a decision is to beware of the effects of said decision —be them good or bad. And to take responsibility of it.
You can lead (take responsibility, risks and open the path for others to thrive) AND be product/sales/innovation/growth-focused.
You decision-making system will reflect it.
Because it won’t be about you. It’ll be about the ones you serve. And they’re the ones who’ll help you play the long (infinite) game of biz.