A few responses to a part of 3 Myths of personal brand were —in the background— asking:
if it’s all about them/others… when do i get to think about me?
Such a great question.
Spoiler alert: It is not an either-or option.
Here’s why
While speaking to your customers, thinking of ways they can get help into what they’re after doesn’t mean you forget about yourself. On the contrary, it enables you to be more focused and scale your impact.
To know what kind of “them” you want to think of starts with what kind of “them” you want to work with/help.
That can only happen once you choose. And that comes from clarity.